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What is Opti-Mark?

When it comes to business intelligence it’s not the quantity but the quality of data that really counts. When you have mountains of data coming in it’s important to identify the nuggets of insight that are locked within. More than ever you need to make business decisions rapidly so you need information that you can really rely on. You certainly haven’t got time for constant analysing. That’s where Opti-Mark comes in. Opti-Mark is a powerful business intelligence, reporting and decision making tool that accelerates the ROI realised from your Masternaut tracking solution. It sifts and processes raw tracking data and unlocks trends and insights enabling you to make confident, informed and faster business decisions.

By increasing the visibility of key metrics and KPIs, more time is spent driving your business forward and less time spent gathering data and carrying out manual analysis.

  • Powerful mining of Masternaut tracking data to generate insight
  • Drill down from the top level of a business hierarchy (dashboard view) to a detailed level of reporting.
  • Can show a variety of data pulled from the Masternaut system
  • Understand the opportunity cost of not hitting targets
  • Quickly look for variances in performance against target
  • Accurate KPI benchmarking and trending of data
  • Configurable in line with customer requirements and business rules
  • Monitor performance against targets
  • A visible way to demonstrate ROI
  • Easily identify areas for improvement and development

Find out more about Opti-Mark

Call us now on 08444 150 150 or click HERE to arrange an appointment. You can also email info@masternaut.co.uk


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The Masternaut Team
08444 150 150