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Ann Summers provides Valentine's Day pleasure to the nation thanks to Masternaut innovation

Ann Summers
12 February, 2008

Leeds, UK, 12 February 2008 – Ann Summers, the UK's leading lingerie and adult novelties company, has selected the cutting-edge web-based satellite tracking service from Masternaut Three X for its entire fleet of delivery vehicles. The online telematics service gives real time visibility of the company's fleet and enables it to pinpoint the movements of individual vehicles, which greatly improves customer service right down to the point of home delivery, thus increasing operating efficiencies and reducing costs.

"Masternaut Three X will provide us with a wide range of benefits and a wealth of information to help us improve customer service in particular home delivery. It gives us the ability to cut through any grey areas. Furthermore, it is helping us to identify duty of care issues such as ensuring that our drivers are taking breaks and so on," says Mick O'Neil, Transport and Fleet Manager, Ann Summers.

To celebrate the new partnership with Ann Summers, Masternaut Three X will take receipt of 130 Ann Summers catalogues and gift vouchers, one for each of its employees, as Valentine's Day gifts for its staff. The catalogues will be transported to the company's head office in Aberford, Leeds, under the careful watch of the Masternaut tracking system.

The Masternaut web-based vehicle tracking service uses satellite positioning (GPS) to establish the location of each of vehicle within the Ann Summers fleet. This information is then automatically transmitted via high-speed mobile communication technology (GPRS) to a central server. The real time position of every vehicle is displayed using Microsoft MapPoint® online street mapping over a secure connection using any web-enabled PC or handheld device, with minute-by-minute vehicle activity reports delivered automatically by e-mail to Ann Summers fleet management team.

Ann Summers operates 134  stores throughout the UK and has a thriving on-line business supplying a wide range of products, including lingerie, books, DVDs and novelties.

Notes to Editor:
For stockists contact 0845 456 2320
annsummers.com now has one million unique users a month
Ann Summers now has 134 stores across the UK and Ireland
8,500 Party Organisers hold 5,000 parties a week


Editorial enquiries please call Robert Peel +44 (0)1666 823306.
Please FAX any colour sep. requests to fax no 01666 824668
READER ENQUIRIES to Martin Port, Masternaut Three X
Tel: +44 (0)113 2814025, Email: media@masternaut.co.uk, Web:www.masternaut.co.uk


Masternaut Three X, Priory Park, Great North Road, Aberford, Leeds, LS25 3DF
Telephone: 0113 281 4000
Fax: 0113 281 4009
e-mail: info@masternaut.co.uk


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