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Masternaut Three X launches the world's largest safe-driving competition

Drive for Life
Dr. Keith Hellawell QPM, former chief constable of West Yorkshire Police and Martin Port, MD of Masternaut Three X
7 November, 2008

New initiative launches during Road Safety Week, backed by Brake and Dr. Keith Hellawell QPM, former chief constable of West Yorkshire Police.

Nine people die everyday on UK roads. Commercial vehicles, such as trucks, vans, coaches and buses, account for 1 in 5 of all road deaths, or 20 road deaths each week - yet commercial vehicles account for only 1 in 50 of all vehicles on our roads.

Leeds-based vehicle tracking company, Masternaut Three X is set to launch its nationwide initiative, Drive For Life, to incentivise 50,000 people who drive for a living to drive more carefully.

The Drive For Life initiative will recognise and reward the safest commercial drivers with substantial, quarterly cash rewards. Each quarter, the driver who is making the most effort to keep themselves and other road users safe will receive £1250.

Masternaut Three X has installed technology into 50,000 commercial vehicles that drive on our roads everyday. This enables the vehicle managers to not only track a vehicle’s whereabouts, but also provides a detailed insight into driving behaviour. This shows speeding, excessive braking and revving as well as monitoring the entrants driving time including breaks while working to ensure they are driving in line with legislative restrictions.

A shortlist of careful drivers will be asked to complete an online risk awareness assessment, developed in collaboration with risk management organisation Drive & Survive. The finalists will then present their case to a judging panel consisting of five leading community and business figure heads, including Dr Keith Hellawell QPM, former Chief Constable of West Yorkshire who comments: “A moments lapse in concentration when driving can have horrific consequences for anyone, however, those who drive for a living are especially at risk because its more common for them to be overtaken by exhaustion or become ‘zoned out’.  This must be addressed if we are to reduce death and serious injury to themselves and other road users.

"Masternaut  Three X's Drive For Life is the type of initiative firms and individuals must embrace if we are to hit the Government's targets for 2010 and make inroads into the pain and suffering road accidents cause".

Managing director at Masternaut Three X Martin Port adds: “We are pleased to have the opportunity to support Brake, a charity which is close to our hearts.  As commercial vehicles are twice as likely, per vehicle mile travelled**, to be involved in a fatal crash than cars, it’s the industry’s duty to sit up and address these safety issues.  We are all excited about the competition and look forward to a long-standing relationship with Brake.”

Katie Shephard, Brake added, “We are delighted to be involved with the Drive For Life scheme and applaud Masternaut Three X’s initiative and forward thinking. Masternaut Three X is not just paying lip service to safer fleets, it’s actually doing something about getting commercial drivers to take a look at and change the way they drive. “

*(compared to the figures in 1998)
**Sourced from Brake website: www.brake.org.uk/index.php?p=1003

Notes to Editor:-

For more information, please contact Claire Anderson or Jane Worsdall on 0113 287 0123, or email claire.anderson@propaganda.co.uk / jane.worsdall@propaganda.co.uk

About Masternaut Three X

Masternaut Three X are recognised as leaders in vehicle telematics and mobile software solutions.  Including Europe there are now over 100,000 subscribers to Masternaut Three X and turnover this year will exceed £25 million.

Masternaut Three X has been rated as one of Britain’s best companies to work for.  The Leeds-based mobile resource management firm has received a Best Companies 2008 star status accreditation for its outstanding workplaces and investment in people.  Masternaut Three X was just one of five companies in the business services sector to receive the accolade

For the last two consecutive years the company also won acclaim as one of the fastest growing technology companies with a listing in the Tech Track 100, the Sunday Times Award supported by Microsoft.


About Drive & Survive

Drive & Survive UK Limited is the professional training division of the IAM (Institute of Advanced Motorists) and a pioneer in the field of occupational driver training and fleet risk management.

Formed in 1985 to improve the driving standard of company vehicle drivers, Drive & Survive is the largest ‘post-test’ trainer in the UK and each year provide risk management solutions to more than 25,000 workplace drivers seeking to improve their health and safety compliance, reduce fleet operational costs, and safeguard the welfare of employees who drive as part of their work activity. The company has field-based experts and trainers throughout the UK.

About Brake 

Brake is a road safety charity (registered charity no 1093244) with two aims - preventing road crashes through education and campaigns, and supporting people bereaved or seriously injured in road crashes.  Brake’s ‘Pledge To Drive Safely’ can be found at http://www.brake.org.uk/

If you need any additional information, or would like me to write a quote supporting the partnership, please don’t hesitate to get in touch.  I’ll be in touch regarding the case study for the media launch in due course.


Masternaut Three X, Priory Park, Great North Road, Aberford, Leeds, LS25 3DF
Telephone: 0113 281 4000
Fax: 0113 281 4009
e-mail: info@masternaut.co.uk


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