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McVities Lorry Driver wins the world's largest safe driving competition

Drive for Life
The winner, runners-up and judges of Drive for Life 2010. See photocaption at end of story for more details*.
17 May, 2010

Leeds, UK, 13 May 2010 - David Blake a lorry driver for United Biscuits (UB) - makers of Jaffa Cakes and Hula Hoops - has won the national Drive For Life 2010 competition organised by vehicle tracking company Masternaut Three X. David drives a heavy goods vehicle for UB's national distribution centre in Ashby-de-la-Zouch, Leicestershire, and beat four other finalists.
The safe driving competition is the largest of its kind worldwide and is supported by road safety charity Brake and IAM Drive & Survive, the professional training division of the Institute of Advanced Motorists. David shares the first prize of £2,500 with Brake.
David competed against 60,000 other professional drivers across the UK. He completed an online risk assessment and his driving was monitored for three months in real time using Masternaut's innovative GreenerFleet safe and environmentally responsible driving style management system.
"I am delighted to have won the competition and the money will come in very useful! It is good to be recognised as a professional driver by the organisers of this remarkable competition," says David. "I have been driving for United Biscuits for 18 years and would consider myself to be a conscientious driver. My motto is steady wins the day."
"When I return to the office at the end of my shift, I check our Masternaut GreenerFleet information on the Masternaut display screen to monitor my progress and to see how I compare to my colleagues," he adds.
Bill Hooton National Transport Controller for UB says: "I am pleased that David has won this national competition. He is a conscientious driver who has taken on board the training UB has provided to become a safer and more fuel efficient operator. UB provides annual training coupled with on road assessments. The company culture is also an important factor; UB has invested in innovative behavioural Health and Safety training across the entire work force to drive a safe operating culture across the entire site activities in Ashby."
Katie Shephard, spokesperson for road safety charity Brake, says: "Brake is delighted to be supporting the Drive for Life competition, which is an extremely positive approach to improving driving behaviour and helping to reduce road crashes involving commercial vehicles. At-work drivers have crash rates that are 30-40 per cent higher than those of other drivers, and targeting driving behaviour could go a long way to tackling this."
"Masternaut Three X's Drive For Life is helping to set better driving standards among professional drivers. Each year around 60,000 drivers take part in this competition to win the title of Best Driver. It is a forward thinking initiative that is helping make our roads safer for all users," says Dr Keith Hellawell QPM, former Chief Constable of West Yorkshire, who chairs the panel of judges for the competition.

*Photograph shows David Blake, Winner of Drive for Life 2010 is in centre (hi vis jacket), pictured with (from left to right):
Alex Epstein - Head of Communications, Masternaut Three X
Rob Wright - National Distribution Controller, United Biscuits
Katie Shepherd - Fundraising Manager, BRAKE
John Ford - Director, Kent Link
Bob Stone - Runner Up, Kent Link
Tony Twigger - Runner Up, Vista Retail Support
Ken Newton - Field Service Area Manager, Vista Retail Support
Dr Keith Hellawell QPM - Drive for Life Judge
Malcolm Thorne - Business Development Manager, IAM Drive and Survive


For all media queries, please contact Alex  Epstein, Head of Communications at Masternaut on 07889 001155 or at alex.epstein@masternaut.co.uk
Please FAX any colour sep. requests to fax no 01666 824668
READER ENQUIRIES to Martin Port at Masternaut Three X - 08444 150 150
Email: media@masternaut.co.uk, Web:www.masternaut.co.uk

Masternaut Three X, Priory Park, Great North Road, Aberford, Leeds, LS25 3DF
Telephone: 08444 150 150
Fax: 0113 281 4009
e-mail: info@masternaut.co.uk


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