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Masternaut bolsters pan-European executive management team with four new hires

13 December, 2011

Following a period of significant expansion and the consolidation of its brand assets across Europe, pan-European telematics leader, Masternaut, has appointed the following senior executives to local and regional leadership positions, to roll out the company's go-to-market strategy:

Nick Walker, Managing Director, Masternaut Germany and Head of Central EuropeMarc Trollet, General Manager, Masternaut FranceMartin Krona, General Manager, Masternaut NordicsDavid Brazell, General Manager, Masternaut Span and Portugal
Nick Walker
Managing Director
Masternaut Germany and head of Central Europe
Marc Trollet
General Manager
Masternaut France
Martin Krona
General Manager
Masternaut Nordics
David Brazell
General Manager
Masternaut Spain and Portugal

The senior hires, who, together bring more than 80 years of senior management experience within the high tech and telematics arenas, mark an important period in Masternaut's corporate evolution. Following the merger of Cybit and Masternaut in the second quarter of 2011, the new company (which retained the name, "Masternaut") announced a series of deals, including a strategic agreement to jointly develop and market machine-to-machine (M2M) solutions with Telefonica. Today, Masternaut is the only telematics solutions provider with pan-European geographic reach, the broadest B2B solutions portfolio, and a 100-strong research and development team - by far, the largest of any European telematics provider. The company is poised for further growth and expansion, and with the new management team in place, can nimbly deliver the benefits of a pan-European organisation to more of its customers.

Telematics to go from strength-to-strength

In addition to ensuring the strategic implementation of Masternaut's go-to-market strategy, the executives have been tasked with evangelising "telematics 2.0" as one of the fastest-growing and most promising business-to-business technologies; one that delivers both cost savings as well as "green" benefits, such as helping companies reduce their carbon footprint.

Commenting on the executive appointments, Masternaut CEO, Bill Henry, said: "Moving forward, we have plans that involve achieving rapid growth in new markets, whilst consolidating our leadership position in more mature markets. All the while, we are listening to customers, ensuring innovation across our product and services portfolio, and exploring new business models that will help more mid-to-large size companies enjoy the business benefits of telematics."

Nick Walker, managing director, Masternaut Germany and head of Central Europe

Nick Walker has held numerous executive positions with start-ups as well as multinational companies; in particular, Nick has expertise in managing growth businesses. Prior to joining Masternaut, Nick was senior vice president at TES Electronic Solutions, where his focus was on the telematics market. Prior to TES Electronic Solutions, Nick founded Xpherix Corporation, a provider of mobile phone-based productivity applications to wireless carriers. Previously, Nick also held roles at Celestica, as vice president and general manager. Prior senior management positions include those with Force Computers, National Semiconductor and Farnell.

Marc Trollet, general manager, Masternaut France

Marc Trollet will be responsible for driving the development and growth of the local French business, where the Masternaut brand already enjoys a strong presence. Previously, Marc held senior European management roles in the telecommunications, wireless, networking and data communications sectors, before making the transition to telematics solutions and services. Marc's prior management experience includes roles at Northern Telecom, Motorola, Celestica, Trafficmaster and Elomobile.

Martin Krona, general manager, Masternaut Nordics

Martin Krona brings to Masternaut more than a decade of experience in sales, marketing and management within the high tech and telematics arenas. Prior to joining Masternaut, Martin served as global sales director at Outpost24, a technology leader in network security solutions. Martin was also a member of the board for Inquoso, and head of account management at Appello, a provider of telecare and telehealth monitoring solutions.

David Brazell, general manager, Spain and Portugal

David Brazell will be the key contact for large accounts, whilst providing direction and support for the local sales team. He is chartered with growing Masternaut's regional footprint, as well as nurturing the company's relationship with Telefonica. David brings to Masternaut twenty years' experience as a management consultant, responsible for strategic assessment, management and execution of engagements in the telecom and utilities industries. Most recently, David was the director of consulting services for Implemental Systems, with a focus on delivering value- added services, creating smart grid initiatives, and designing business and account development practices. David was also the managing director of his own consultancy, Montalon Global. Earlier in his career, David held roles at Telcordia Technologies, PA Consulting, Proudfoot Productivity and Samsung.


Masternaut, Priory Park, Great North Road, Aberford, Leeds, LS25 3DF
Fax: 0113 281 4009
e-mail: info@masternaut.co.uk


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