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Masternaut Monitor Every-Step of John Bishop's Sport Relief "Week of Hell"

Masternaut Monitor John Bishop's Sport Relief "Week of Hell"
28 February, 2012

Masternaut's technology will be used to monitor The BT Sport Relief Challenge: Bishop's Week of Hell.  Starting on Monday 27th February, comedian John Bishop will take on the most physically gruelling test of his  life as he attempts to cycle, row and run over 290 punishing miles from Paris to London in just five days. 

Masternaut will provide Sport Relief with tracking technology which will transmit Bishop's precise location to the Sport Relief website as he tackles the final UK leg of this epic triathlon. The tracking technology will populate the Sport Relief real-time map which will be available online and enables supporters to follow Bishops progress in real-time. Masternaut will also integrate with live location based tweets from the Sport Relief team on both Twitter and the Sport Relief website.

This year's challenge follows in the footsteps of Masternaut's previous work with Sport Relief which has already seen the telematics service provider supply the tracking technology for The BT Sport Relief Challenge: Williams vs. The Thames and The BT Sport Relief Million Pound Bike Ride - events that have raised over £2.2million in total.

Stephen Meadows, Challenges Manager at Sport Relief, said "We are extremely grateful for Masternaut's generosity in providing a service that allows John's many supporters to keep track of his progress in real time during his epic challenge"

Masternaut's technology is more commonly used commercially to measure fleet utilisation, driver behaviour and location-based services for many of the UK's leading brands and enables companies to reduce costs across the business to increase their competitiveness. The technology uses GPS satellite tracking to provide John's location updated minute-by-minute.

Steve Towe, Masternaut's Managing Director commented "Masternaut is proud to support such a cause which is dedicated to and continues to transform lives around the world and the UK.  We wish John Bishop every success with this challenge - we'll be behind him every step".


About Masternaut
Masternaut designs and delivers innovative solutions for managing the mobile mobile workforce that enable customers and partners to achieve evolutionary step-changes in their performance and service delivery.  Formed through the combination of established telematics providers, Cybit and Masternaut, the new Masternaut boasts the broadest range of telematics products, services and R&D capability in Europe.  In 2010 Cybit was ranked 13th in the Sunday Times International Track Fast Track, having achieved more than 150% growth in sales during 2007-2010; whilst Masternaut has featured in the 2007, 2008, 2009 Sunday Times (UK) tech Track 100, and was also recognised on the Deloitte Fast 500 EMEA n 2009.  Masternaut is headquartered in Leeds and has more than 500 employees and 10,000 customers across Europe.

About Sport Relief

As the nation celebrates the biggest ever year of sport, the entire country can join in the fun with Sport Relief 2012 from Friday 23rd to Sunday 25th March. 

Over one million men, women and kids are expected to take part in the Sainsbury's Sport Relief Mile as they raise cash to change lives at home and across the world's poorest countries.   And, with a whole weekend of top Sport Relief telly planned across the BBC, it's all set to be huge.

From David Walliams' Thames swim to Eddie Izzard's 43 marathons in 51 days, Sport Relief has a unique history of brave celebrities taking on gruelling physical challenges to raise cash and change lives.  Sport Relief 2012 will be no exception with The BT Sport Relief challenges, a series of celebrity endurance feats. 

Visit sportrelief.com to keep up with the latest news.

Sport Relief is an initiative of Comic Relief, registered charity 326568 (England/Wales); SC039730 (Scotland).


Masternaut, Priory Park, Great North Road, Aberford, Leeds, LS25 3DF
Fax: 0113 281 4009
e-mail: info@masternaut.co.uk


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