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Masternaut to deliver vehicle tracking and fleet management solutions through Affinity Reseller programme

Keith Watson
Keith Watson outside Masternaut's Head Office, Leeds
8 May, 2012

Masternaut, the pan-European leader in fleet and driver management solutions, announced today that it is to offer a new range of vehicle tracking and information management solutions to Partners through its Affinity programme. Affinity will now provide value-added Reseller Partners with a fully integrated mobile solution for managing personnel and vehicles in real time.

Masternaut guarantees additional revenue streams for Resellers who sell the solutions provided by the European leader in vehicle-tracking solutions. Reseller Partners will encounter little difficulty in demonstrating improved efficiency, reduced costs and deliver increased loyalty from their end-user customers.

With this announcement, Masternaut is building on its meteoric success in the Channel by ensuring its Partners have a complete, integrated, scalable solution to offer; encompassing vehicle tracking, driver behaviour management, in-cab driver feedback, and the ability to monitor and report on fleet CO² emissions (Sustainability+).

Masternaut's support of its Channel Partners has already attracted a number of new Reseller Partners to join the team. Any organisation whose customers have a fleet of vehicles, is able to benefit from being a Channel Partner; key industries include telecoms, vehicle leasing, vehicle tracking, Auto-ID, vehicle signage, engineering, construction companies, and many more. This is your chance to join the winning team.

Keith Watson, UK Country Manager, Masternaut, said, "Masternaut has the largest R&D team in the industry, meaning that we invest heavily on behalf of our partners and are ahead of the curve in terms of innovation and capabilities. The expansion of our offering to resellers through the Affinity programme will provide end user customers with an enhanced solution for greater capability, flexibility and an incentive to commit to one provider for a longer period of time."

With Affinity, Masternaut resellers will receive access to the full suite of Masternaut products, in addition to post-sales tailored training, marketing campaign generation, progress reviews at major milestones, and a dedicated account manager to support lead generation.

If you're interested in discovering more about the Masternaut Affinity programme, please visit http://www.masternaut.com/company/partners, or contact Amina Majid on +44 (0) 113 281 4015 or partner@masternaut.co.uk.


About Masternaut
Masternaut designs and delivers innovative solutions for managing the mobile workforce that enable customers and partners to achieve evolutionary step-changes in their performance and service delivery. Formed through the combination of established telematics providers, Cybit and Masternaut, the new Masternaut boasts the broadest range of telematics products, services and R&D capability in Europe.

The companies represented some of the fastest-growing private technology firms in Europe and were ranked 13th in the Sunday Times International Fast Track, having achieved more than 150% growth in sales during 2007-2010; whilst Masternaut was also featured in the 2007, 2008 and 2009 Sunday Times Tech Track 100, and was also recognised on the Deloitte Fast 500 EMEA in 2009.

Masternaut has more than 550 employees and 10,000 customers across Europe and has been recognised by Berg Insight as Europe's largest telematics provider.


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Firefly Communications
Tel: +44 (0)20 7025 8200


Masternaut, Priory Park, Great North Road, Aberford, Leeds, LS25 3DF
Telephone: 0113 281 4000
Fax: 0113 281 4009
e-mail: info@masternaut.co.uk


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