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The Lanes Group partners with Masternaut in winning new business pitch

The Lanes Group
Lanes Group
19 July, 2012

The Lanes Group, UK's largest independent drainage and sewer renovation specialists, today announced it incorporated Masternaut's telematics fleet tracking solution to secure one of the largest contracts in the company's 20-year history. A key element of the business tender required a specialist service partner who had the fleet management tracking technology to validate why they were market leaders in emergency blockage clearance and remedial drainage work.

The utility contract pitch brief was driven by KPI arrival times, so the tender challenge to meet the logistical customer need was clear; The Lanes Group had to demonstrate they could deliver a real-time combined tracking solution, for a business with over 10 million customers in a densely populated region of the UK. 

The Lanes Group needed a step change in fleet tracking and assessed the telematics marketplace. The company identified Masternaut as the best product and managed service provider for the particular needs of their target client. Masternaut Vehicle Intelligence came recommended by an existing The Lanes Group's customer, who confirmed the added value that the flexible Masternaut product suite had brought their business. 

Selecting Masternaut's fleet management service and support allowed The Lanes Group to look forward. With Masternaut on board, The Lanes Group has an additional tool in their armoury for new business opportunities that require complex tailored analysis to optimise fleet performance and reveal return on investment. 

The Lanes Group secured the new business after a consultation and tender process that lasted over a year for one of the UK's most important water and sewerage companies. The Lanes Group, which operates a fleet of 570 vehicles from 21 depots across the UK, identified the need to mobilise 420 fleet vehicles with Masternaut products with the capability to efficiently track individual vehicles.

The Lanes Group is currently investing £3m in new plant and equipment to service the contract from a new office in Slough. The Lanes Group fleet was fitted with Masternaut products to meet the client brief. Having played their role in helping to secure the contract, Masternaut applied their on-going support, training and education programme to meet The Lanes Group own desire for a reduction in fleet and business costs. This proved to be a differentiator for Masternaut above its competitors for servicing large customer contract needs.

While fleet tracking is a sure to be an appealing proposition for new business opportunities, The Lanes Group are considering the potential benefits of Masternaut's broader suite of mobile resource management products for existing customers. Beyond tracking vehicle locations, Masternaut offers advanced business intelligence solutions with the capability to monitor driver behaviour, improve schedule management and produce results that benchmark sustainability performance.  

Alan Wallis, Operations Director at The Lanes Group said "Following months of detailed planning, having Masternaut in our corner for this utility client tender demonstrated a key relationship with best-in-class fleet management experts. To meet the needs of this client, we required remote access to tracking analysis that showed vehicle arrival times and when the engineers were moving on to the next job. Because Masternaut manages this process, they can deliver the required information with speed and accuracy, affirming our commitment to transparency and accountability. The Lanes Group aims for the highest standards of operational efficiency, so we are naturally excited to see how our Masternaut solution can benefit existing customers and prestigious new contracts."

ENDS

About Masternaut
Masternaut designs and delivers innovative solutions for managing the mobile workforce that enable customers and partners to achieve evolutionary step-changes in their performance and service delivery. Formed through the combination of established telematics providers, Cybit and Masternaut, the new Masternaut boasts the broadest range of telematics products, services and R&D capability in Europe.

The companies represented some of the fastest-growing private technology firms in Europe and were ranked 13th in the Sunday Times International Fast Track, having achieved more than 150% growth in sales during 2007-2010; whilst Masternaut was also featured in the 2007, 2008 and 2009 Sunday Times Tech Track 100, and was also recognised on the Deloitte Fast 500 EMEA in 2009.

Masternaut has more than 550 employees and 10,000 customers across Europe and has been recognised by Berg Insight as Europe's largest telematics provider.

www.masternaut.com

For all press enquiries:
Firefly Communications
Tel: +44 (0)20 7025 8200
masternautteam@fireflycomms.com

Contacts:

Masternaut, Priory Park, Great North Road, Aberford, Leeds, LS25 3DF
Telephone:
Fax: 0113 281 4009
e-mail: info@masternaut.co.uk

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