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The Kings Ferry offers its customers live tracking from Masternaut online

Kings Ferry
1 September, 2005

One of the UK’s leading bus and coach companies, The Kings Ferry, is equipping its 80-stong fleet with Masternaut, the web-based satellite tracking service. In an industry-first development for The Kings Ferry, customers will be able to view online the location of the company’s coaches via a mobile phone or website. The development of this system, called Coachtrack, is part of a £350,000 contract awarded to Masternaut.

Masternaut will be linked to Coach Manager PHC, King Ferry’s management software supplied by Distinctive Systems and in-cab satellite navigation will be added for easy and safe operation on coaches. This will create a completely integrated and live management system adding a real time view to bookings, routes and schedules.

“By logging onto the Masternaut website from our head office we can pinpoint the exact location of each of our vehicles, in the UK and abroad. The screen is colour coded so we can tell at a glance which coaches are moving, idling or have engines switched off. What’s more, the data refreshes every 30 seconds, allowing us to give customers right up-to-date information” says Steve O’Neill, Managing Director of The Kings Ferry.

Masternaut is completely web-based with no CDs to install and no software and according to Steve O’Neill this reduces the risk of computer viruses and provides better online security for their clients.

Despite the large investment, The Kings Ferry see Masternaut as a key tool for improving customer service and fleet efficiency, as well as saving communication costs. “We won’t be passing on any extra costs to our passengers. We pride ourselves on quality and value and this is all part on the service. The system will cut costs and calls for passengers and ourselves, as well as benefiting our logistics and administration” says Danny Elford, Technical Manager.

Contacts:

Masternaut, Priory Park, Great North Road, Aberford, Leeds, LS25 3DF
Telephone:
Fax: 0113 281 4009
e-mail: info@masternaut.co.uk

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The Masternaut Team
08444 150 150